Results 1-10of 23 Reviews
Amsterdam, North Holland, Netherlands
November 15, 2012
From journal Hoorn Amsterdam
August 27, 2009
From journal A Week in Europe 2009: Amsterdam for Three Days
Union, New Jersey
July 9, 2008
From journal 2 Azn Chicks in Amsterdam
New York, New York
March 26, 2008
From journal 24 Hours in Amsterdam
by Mandan Lynn
Smithwick, South Dakota
June 8, 2006
From journal Amsterdam, Netherlands
June 5, 2006
Located convieniently near public transportation on Stadhouderskade, the Heineken Experience is a very popular tourist attraction for those visiting Amsterdam. Be sure to go either earlier in the day on a weekend or on a weekday to avoid excessive crowds. They don't stay open very late either, think more like museum hours instead of bar hours. The tour itself is self-guided, but visitors typically spend about an hour in the exhibit.
The drinking age in Amsterdam is a non-issue for most, but those that are 18-years of age or younger must be accompanied by an adult in order to embark on the Heineken Experience. For the most part, the crowd is in the 20- to 30-something range.
Outside the experience, the old "Heineken Brouwerie" sign still decorates the front of the building, confusing some people into thinking that the beer is still manufactured here. Inside the experience, it is obvious that this is not a factory environment anymore. The building has been converted into an ode-to-Heineken exhibit. Here you can learn about the founders, the process, and everybody who has helped Heineken become the massive conglomerate it is today.
The €10 admission includes a self-guided tour and tasting session. You can sample many of Heineken's famous brews in a plentiful quantity for this price (I believe you get three drink tickets with admission). It is advisable to visit the gift store before the tasting, otherwise you may be tempted to buy Heineken parephenalia that you don't really need in your partially inebriated state. The gift shop has many great souvenirs for friends back home though, so should not be skipped entirely.
From journal Mixing Business and Pleasure in Amsterdam
Edinburgh, United Kingdom
May 30, 2006
From journal Trip to Amsterdam
April 24, 2006
San Francisco, California
February 5, 2006
From journal Day Trips to Amsterdam
November 24, 2005
From journal Amsterdam 2005