Results 1-10of 23 Reviews
August 27, 2009
From journal A Week in Europe 2009: Amsterdam for Three Days
New York, New York
March 26, 2008
From journal 24 Hours in Amsterdam
by Mandan Lynn
Smithwick, South Dakota
June 8, 2006
From journal Amsterdam, Netherlands
June 5, 2006
Located convieniently near public transportation on Stadhouderskade, the Heineken Experience is a very popular tourist attraction for those visiting Amsterdam. Be sure to go either earlier in the day on a weekend or on a weekday to avoid excessive crowds. They don't stay open very late either, think more like museum hours instead of bar hours. The tour itself is self-guided, but visitors typically spend about an hour in the exhibit.
The drinking age in Amsterdam is a non-issue for most, but those that are 18-years of age or younger must be accompanied by an adult in order to embark on the Heineken Experience. For the most part, the crowd is in the 20- to 30-something range.
Outside the experience, the old "Heineken Brouwerie" sign still decorates the front of the building, confusing some people into thinking that the beer is still manufactured here. Inside the experience, it is obvious that this is not a factory environment anymore. The building has been converted into an ode-to-Heineken exhibit. Here you can learn about the founders, the process, and everybody who has helped Heineken become the massive conglomerate it is today.
The €10 admission includes a self-guided tour and tasting session. You can sample many of Heineken's famous brews in a plentiful quantity for this price (I believe you get three drink tickets with admission). It is advisable to visit the gift store before the tasting, otherwise you may be tempted to buy Heineken parephenalia that you don't really need in your partially inebriated state. The gift shop has many great souvenirs for friends back home though, so should not be skipped entirely.
From journal Mixing Business and Pleasure in Amsterdam
Yonkers, New York
May 31, 2005
From journal Weekend Getaway in Amsterdam
April 20, 2005
The best parts are the rides that go with the history. There is a horse-and-carriage simulator and a bottle-filling simulator. You can also sit in uber-comfortable chairs and watch commercials from the past, which is funner than it sounds!
From journal Weekends in Amsterdam
February 3, 2005
Sorry I can't load any pictures because I don't know how to upload digital pictures yet.
From journal Amsterdam: City of Sex, Drugs & Canals
Amsterdam, North Holland, Netherlands
November 15, 2012
From journal Hoorn Amsterdam
Union, New Jersey
July 9, 2008
From journal 2 Azn Chicks in Amsterdam
May 2, 2005
Visit www.heinekenexperience.com for more details, including opening times (closed on Mondays, like many other museums).
From journal Amsterdam: Choose your Indulgences