Results 1-10of 23 Reviews
July 27, 2005
From journal Weekend in Amsterdam
San Francisco, California
February 5, 2006
From journal Day Trips to Amsterdam
April 24, 2006
From journal Amsterdam, Netherlands
August 10, 2005
From journal Amsterdam in May
December 26, 2004
The Experience is housed in Heineken’s original Amsterdam brewery, and parts of the building date back to1867. The complex was a proper working brewery until 1988, and after the brewery re-sited, Heineken redeveloped the buildings as an attraction. The intention was to create a museum, which was interesting, informative, and fun. I reckon they achieved that goal.
Having paid your admission charge of 10 euros, you’ll be directed to the old streets of Amsterdam. This clever reconstruction attempts to give you a sense of how things were, and the shop fronts and taped noises go some way to set the scene. At the end of this short meander through 17th-century Amsterdam, you’re ready to explore the world of beer-making. There’s an interactive experience—one of those 3D "static" rides when you’ll experience the life of a Heineken beer bottle as it passes down the conveyor belt. I’m never sure that these experiences are good for me, as I soon begin to feel nauseous, but I try them anyway. The intention is that you feel the movement, and although I’m glad I’ve tried it, I am also glad when it finishes. But being a glutton for punishment, I leap into one of the horse-drawn carts to try yet another "near-real" experience. I actually quite enjoy this one, as your horse canters round the street of Amsterdam as if it’s on a beer delivery run. It’s a good way to see the street from the dry, bumpy comfort of the Heineken Experience.
The malting "experience" comes complete with explanations, computer games, and an experimental drum kit (made out of Heineken barrels), which is yours to play on if you wait your turn. We have fun as we walk through the brewing "experience", as here you stand in the brewing vats, and as you look up, the master brewer is looking down at you. A few minutes later, I am that master brewer and am communicating with the tourists at the bottom of the vat. They are as confused as you probably are now. But we have great fun mimicking their movements and watching their absolute bewilderment as this "taped message" responds to their idiosyncratic movements. It’s great, as they appear on our level and realise that they’ve just been communicating with me!
Three free beers en-route (double if your wife doesn’t drink), and you’ll have enjoyed the trip. Of course, the final stop is the usual museum shop. Nothing to hold me here, because this beer isn’t my normal tipple, but we do carry out our "free" half-pint beer glasses, which are carefully wrapped for their journey back to the U.K. I’m still using them on a regular basis, but not for Lager!
From journal Ambling Around Amsterdam's Museums
Jarrow, Tyne & Wear, United Kingdom
September 12, 2002
STAGE 1Walk along a cobbled street featuring a recreation of a traditional pub typical of those found in Amsterdam’s medieval quarter.STAGE 2This section honors three generations of the Heineken family from the founder, Gerard Adrian Heineken, to his grandson, Alfred Henry Heineken. Various models depict important figures at work and biographies of both the company and the family from which it takes its name.STAGE 3After a short ride up in a lift, you walk through the old silos for the hops and barley. There are some interactive displays and a few interesting facts and figures here.STAGE 4Wall displays showing how barley is transformed into malt.STAGE 5More displays showing changes and improvements to the brewing process through the centuries.STAGE 6Look through a window into Dr. Elion’s laboratory as he isolates the Heineken ‘A’ yeast which gives the beer its' "unique flavor". There are some good touches here- the holographic image of the doctor at work looks extremely realistic and I particularly liked the way the curtains snapped shut just as he was about to complete his experiment.STAGE 7This interactive short film really was "a refreshing change" as the moving floor hurled us rapidly from side to side in order to fully experience the journey of one of the 500000 bottles that are filled every hour in the new Zoeterwoude brewery.STAGE 8Look inside the four copper kettles once used to brew the beer and gaze down upon the famous Heineken shire horses.STAGE 9If you’ve kept the ticket stub given to you at the start of the tour you can now exchange one of the coupons for a free 250ml glass of Heineken or a soft drink.STAGE 10The old lager cellars are located directly behind the bar. You can send e-cards or video messages from here on one of several computer terminals.STAGE 11Did you know that an average of seven bottles of water are needed to make one bottle of beer? After you'll see the scenes from the Heineken-sponsored TV series, "Water, A Drop Of Life".STAGE 12Fun multimedia games and some more interesting facts.STAGE 13A storage tank maintained in its original condition for public viewing.STAGE 14Large screens show Heineken adverts, while several small displays enable you to "discover how Heineken is enjoyed in different cultures".STAGE 15Video footage of Heineken-sponsored sporting tournaments. Great setting and highly entertaining.STAGE 16"Create your own virtual party atmosphere." Relax in an extremely comfortable chair as a series of images and music clips appear on large screens.STAGE 17A small shop selling the usual range of souvenirs.STAGE 18Two free drinks before you leave. Choose between soft drinks or 250ml glasses of Heineken.
From journal Cannabis, Canals and Culture
Amsterdam, North Holland, Netherlands
November 15, 2012
From journal Hoorn Amsterdam
Union, New Jersey
July 9, 2008
From journal 2 Azn Chicks in Amsterdam
May 2, 2005
Visit www.heinekenexperience.com for more details, including opening times (closed on Mondays, like many other museums).
From journal Amsterdam: Choose your Indulgences
Edinburgh, United Kingdom
May 30, 2006
From journal Trip to Amsterdam