Results 11-20of 23 Reviews
August 10, 2005
From journal Amsterdam in May
July 27, 2005
From journal Weekend in Amsterdam
by wanderer 2005
May 31, 2005
The tour is self-guided, so you take as much time as you want. You learn about how, at 22 years old, Gerard Adriaan Heineken borrowed money from his mother to build a new brewery on Stadhouderskade, and how Heineken became one of the most popular beers and one of the most respected names in the world. There's a virtual ride that takes you down the path of a Heineken bottle, from empty to full to nightclub. There's another that takes you through the streets of Amsterdam on a clydesdale-driven carriage.
There's an Internet cafe that lets you take a picture of yourself and email it to someone and a small giftshop at the end of the tour. Also, everyone who goes through the museum gets a free gift on the way out.
It was a nice way to spend an afternoon. It's very easy to get to from anywhere in the city. Take trams 24 or 16 and get off at Stadhouderskade.
From journal Walking in Amsterdam
Yonkers, New York
From journal Weekend Getaway in Amsterdam
May 2, 2005
Visit www.heinekenexperience.com for more details, including opening times (closed on Mondays, like many other museums).
From journal Amsterdam: Choose your Indulgences
April 20, 2005
The best parts are the rides that go with the history. There is a horse-and-carriage simulator and a bottle-filling simulator. You can also sit in uber-comfortable chairs and watch commercials from the past, which is funner than it sounds!
From journal Weekends in Amsterdam
bristol, United Kingdom
From journal Lost Weekend
February 3, 2005
Sorry I can't load any pictures because I don't know how to upload digital pictures yet.
From journal Amsterdam: City of Sex, Drugs & Canals
December 26, 2004
The Experience is housed in Heineken’s original Amsterdam brewery, and parts of the building date back to1867. The complex was a proper working brewery until 1988, and after the brewery re-sited, Heineken redeveloped the buildings as an attraction. The intention was to create a museum, which was interesting, informative, and fun. I reckon they achieved that goal.
Having paid your admission charge of 10 euros, you’ll be directed to the old streets of Amsterdam. This clever reconstruction attempts to give you a sense of how things were, and the shop fronts and taped noises go some way to set the scene. At the end of this short meander through 17th-century Amsterdam, you’re ready to explore the world of beer-making. There’s an interactive experience—one of those 3D "static" rides when you’ll experience the life of a Heineken beer bottle as it passes down the conveyor belt. I’m never sure that these experiences are good for me, as I soon begin to feel nauseous, but I try them anyway. The intention is that you feel the movement, and although I’m glad I’ve tried it, I am also glad when it finishes. But being a glutton for punishment, I leap into one of the horse-drawn carts to try yet another "near-real" experience. I actually quite enjoy this one, as your horse canters round the street of Amsterdam as if it’s on a beer delivery run. It’s a good way to see the street from the dry, bumpy comfort of the Heineken Experience.
The malting "experience" comes complete with explanations, computer games, and an experimental drum kit (made out of Heineken barrels), which is yours to play on if you wait your turn. We have fun as we walk through the brewing "experience", as here you stand in the brewing vats, and as you look up, the master brewer is looking down at you. A few minutes later, I am that master brewer and am communicating with the tourists at the bottom of the vat. They are as confused as you probably are now. But we have great fun mimicking their movements and watching their absolute bewilderment as this "taped message" responds to their idiosyncratic movements. It’s great, as they appear on our level and realise that they’ve just been communicating with me!
Three free beers en-route (double if your wife doesn’t drink), and you’ll have enjoyed the trip. Of course, the final stop is the usual museum shop. Nothing to hold me here, because this beer isn’t my normal tipple, but we do carry out our "free" half-pint beer glasses, which are carefully wrapped for their journey back to the U.K. I’m still using them on a regular basis, but not for Lager!
From journal Ambling Around Amsterdam's Museums
by Mr. Wonka
Brooklyn, New York
November 11, 2004
If you’ve ever visited the Budweiser brewery in St. Louis, you’ll be surprised at the stark differences between the two—no prolonged photo ops with Clydesdales here. After walking through a recreated historical village, it’s pretty much a Heineken wonderland of amusement rides, modern gadgets, and bars from there on out. You’ll literally walk into a large brewing vat with see-through portals in the floor, sit in reclining chairs with thin TV screens showing vintage Heineken commercials, and take the reigns of a horse-drawn coach through the streets of Amsterdam.
I especially enjoyed when a group of about 25 people and I were herded into a mysterious, dark room and told to grab onto the rails in front of us. Soon after, we took a bumpy ride that followed the life of a beer bottle from its inception to its inevitable end at a raucous party blaring everyone’s favorite anthem, "Celebrate." It was quite surreal listening to people from around the world scream in delight at every twist and turn of the bottle. Many even started dancing in place when the song began.
Other highlights included vintage photographs hung throughout the tour; the ghostly laboratory projection of Dr. Elion, who is credited with discovering the A-yeast strain that only Heineken uses; and a hilarious commercial from 1988 that can be viewed near the end of the tour in the "World of Heineken."
Make sure you don’t save your third drink voucher for the third bar on the tour, because there isn’t one. And make sure you stop to pick up your "free gift"—I won’t ruin it for you, but let’s just say I was pleasantly surprised with what I got. This is not to be missed on your visit to Amsterdam!
From journal Wow! It's Amsterdam!