Member Rating 2 out of 5 by honeyb on February 5, 2006

This isn't a museum in the traditional sense. In fact, the only things from the past are the old brew kettles and lager tanks where the beer matured. The highlight of the tour, if you can call it that, is a 3-minute "ride" where you experience what it's like to be a beer bottle--I won't give any more away! A similar ride on a horse-drawn coach delivering beer was equally disappointing. There are also computer games, and you can create a video of yourself (either at a set of drums or embedded into a bottling line video or a background of beer using blue-screen technology) to send to friends. The only consolation is that you get three free drinks (of Heineken, of course) and a promotional glass.

I went when there was a line waiting to get in at around 4:30pm. We didn't get in until 5pm, and although normally this would be more than enough time, we were not allowed to try all the exhibits before closing time (6pm).
Heineken Brewery
Stadhouderskade 78
Amsterdam, Netherlands, 1075 AE
+31 (0)20 523 92 22


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