Results 1-10of 23 Reviews
by Mr. Wonka
Brooklyn, New York
November 11, 2004
If you’ve ever visited the Budweiser brewery in St. Louis, you’ll be surprised at the stark differences between the two—no prolonged photo ops with Clydesdales here. After walking through a recreated historical village, it’s pretty much a Heineken wonderland of amusement rides, modern gadgets, and bars from there on out. You’ll literally walk into a large brewing vat with see-through portals in the floor, sit in reclining chairs with thin TV screens showing vintage Heineken commercials, and take the reigns of a horse-drawn coach through the streets of Amsterdam.
I especially enjoyed when a group of about 25 people and I were herded into a mysterious, dark room and told to grab onto the rails in front of us. Soon after, we took a bumpy ride that followed the life of a beer bottle from its inception to its inevitable end at a raucous party blaring everyone’s favorite anthem, "Celebrate." It was quite surreal listening to people from around the world scream in delight at every twist and turn of the bottle. Many even started dancing in place when the song began.
Other highlights included vintage photographs hung throughout the tour; the ghostly laboratory projection of Dr. Elion, who is credited with discovering the A-yeast strain that only Heineken uses; and a hilarious commercial from 1988 that can be viewed near the end of the tour in the "World of Heineken."
Make sure you don’t save your third drink voucher for the third bar on the tour, because there isn’t one. And make sure you stop to pick up your "free gift"—I won’t ruin it for you, but let’s just say I was pleasantly surprised with what I got. This is not to be missed on your visit to Amsterdam!
From journal Wow! It's Amsterdam!
New York, New York
March 26, 2008
From journal 24 Hours in Amsterdam
by Mandan Lynn
Smithwick, South Dakota
June 8, 2006
From journal Amsterdam, Netherlands
June 5, 2006
Located convieniently near public transportation on Stadhouderskade, the Heineken Experience is a very popular tourist attraction for those visiting Amsterdam. Be sure to go either earlier in the day on a weekend or on a weekday to avoid excessive crowds. They don't stay open very late either, think more like museum hours instead of bar hours. The tour itself is self-guided, but visitors typically spend about an hour in the exhibit.
The drinking age in Amsterdam is a non-issue for most, but those that are 18-years of age or younger must be accompanied by an adult in order to embark on the Heineken Experience. For the most part, the crowd is in the 20- to 30-something range.
Outside the experience, the old "Heineken Brouwerie" sign still decorates the front of the building, confusing some people into thinking that the beer is still manufactured here. Inside the experience, it is obvious that this is not a factory environment anymore. The building has been converted into an ode-to-Heineken exhibit. Here you can learn about the founders, the process, and everybody who has helped Heineken become the massive conglomerate it is today.
The €10 admission includes a self-guided tour and tasting session. You can sample many of Heineken's famous brews in a plentiful quantity for this price (I believe you get three drink tickets with admission). It is advisable to visit the gift store before the tasting, otherwise you may be tempted to buy Heineken parephenalia that you don't really need in your partially inebriated state. The gift shop has many great souvenirs for friends back home though, so should not be skipped entirely.
From journal Mixing Business and Pleasure in Amsterdam
May 2, 2005
Visit www.heinekenexperience.com for more details, including opening times (closed on Mondays, like many other museums).
From journal Amsterdam: Choose your Indulgences
Edinburgh, United Kingdom
May 30, 2006
From journal Trip to Amsterdam
by wanderer 2005
May 31, 2005
The tour is self-guided, so you take as much time as you want. You learn about how, at 22 years old, Gerard Adriaan Heineken borrowed money from his mother to build a new brewery on Stadhouderskade, and how Heineken became one of the most popular beers and one of the most respected names in the world. There's a virtual ride that takes you down the path of a Heineken bottle, from empty to full to nightclub. There's another that takes you through the streets of Amsterdam on a clydesdale-driven carriage.
There's an Internet cafe that lets you take a picture of yourself and email it to someone and a small giftshop at the end of the tour. Also, everyone who goes through the museum gets a free gift on the way out.
It was a nice way to spend an afternoon. It's very easy to get to from anywhere in the city. Take trams 24 or 16 and get off at Stadhouderskade.
From journal Walking in Amsterdam
December 26, 2004
The Experience is housed in Heineken’s original Amsterdam brewery, and parts of the building date back to1867. The complex was a proper working brewery until 1988, and after the brewery re-sited, Heineken redeveloped the buildings as an attraction. The intention was to create a museum, which was interesting, informative, and fun. I reckon they achieved that goal.
Having paid your admission charge of 10 euros, you’ll be directed to the old streets of Amsterdam. This clever reconstruction attempts to give you a sense of how things were, and the shop fronts and taped noises go some way to set the scene. At the end of this short meander through 17th-century Amsterdam, you’re ready to explore the world of beer-making. There’s an interactive experience—one of those 3D "static" rides when you’ll experience the life of a Heineken beer bottle as it passes down the conveyor belt. I’m never sure that these experiences are good for me, as I soon begin to feel nauseous, but I try them anyway. The intention is that you feel the movement, and although I’m glad I’ve tried it, I am also glad when it finishes. But being a glutton for punishment, I leap into one of the horse-drawn carts to try yet another "near-real" experience. I actually quite enjoy this one, as your horse canters round the street of Amsterdam as if it’s on a beer delivery run. It’s a good way to see the street from the dry, bumpy comfort of the Heineken Experience.
The malting "experience" comes complete with explanations, computer games, and an experimental drum kit (made out of Heineken barrels), which is yours to play on if you wait your turn. We have fun as we walk through the brewing "experience", as here you stand in the brewing vats, and as you look up, the master brewer is looking down at you. A few minutes later, I am that master brewer and am communicating with the tourists at the bottom of the vat. They are as confused as you probably are now. But we have great fun mimicking their movements and watching their absolute bewilderment as this "taped message" responds to their idiosyncratic movements. It’s great, as they appear on our level and realise that they’ve just been communicating with me!
Three free beers en-route (double if your wife doesn’t drink), and you’ll have enjoyed the trip. Of course, the final stop is the usual museum shop. Nothing to hold me here, because this beer isn’t my normal tipple, but we do carry out our "free" half-pint beer glasses, which are carefully wrapped for their journey back to the U.K. I’m still using them on a regular basis, but not for Lager!
From journal Ambling Around Amsterdam's Museums
Victoria, British Columbia
February 22, 2001
It is the best $1.50 you will ever spend. You get the tour and half way through, they give you a small cup of beer. You think, "Great, free sample but is this all?!" Don't despair, after the tour is over your guide will lead you down a corridor and through a door into a Heineken pub! There, for the next hour, you can have all the Heineken you can drink. The minute your glass is empty, a waitress will set another one in front of you. Plus, they have cheese platters on every table and you will get a Heinekin glass if it is your birthday.
Need I remind you all this for $1.50?!
There must be some kind of catch, you say. Well, there isn't but go early and get your tickets. If the next tour is at 11am, there is no way you will get tickets by going 15 minutes before. What we did is stopped by and got them at 9am for the 11am tour before going to the museum.
From journal Amsterdam-Everything You Expected!
Northern Va Suburbs of DC, Virginia
December 10, 2000
I am not all that crazy about Heineken beer but its so fresh that it had a wonderful taste.
The tour itself is also interesting. I have been to Guinness in Dublin and Miller tours in Milwaukee, and this one was very informative.
After the tour they have cheese and crackers and unlimited pitchers. Most other tours give you one beer and send you on your way.
I thought the gift shop could have been better.
The gift shop at the Guinness tour is much better lots of cool merchandise.
From journal Amsterdam in the Fall