Heineken Brewery

Member Rating 5 out of 5 by Travelny2 on March 26, 2008

The Heineken Brewery (Brouwery) was a very fun experience and at only 10 euros, one of the best values that we found in Europe. At least with admission here you get something tangible in return, in the form of free fresh brewed beer!

The Brewery is a bit of a walk from the most central part of Amsterdam but still relatively short, probably about 15 or 20 minutes. There is usually a small line to get in but it moves quickly, we waited less then 10 minutes even though the line went all the way out the door.

The tour first takes you through a series of rooms that illustrate and educate the guest on the history of Heineken, the brewing process and the various stages and looks of the Heineken bottle throughout the decades. The interior is designed in an old fashioned style giving the whole place the look of an old village.

The tour will take you through an interactive room where you can play games, answer trivia questions etc. There were probably at least a dozen or so interactive exhibits. One of the highlights of this room was a machine that allowed you to take a picture of you and your friends, put a digital Heineken frame around it of your choosing and then email it to friends and family back home all free of charge. It was a nice souvenir and something to remember the place by when you got home.

There was another room that takes you on a virtual ride of what it is like to "be a Heineken" from brewing through the bottling process and onto consumption. You stand on a vibrating tilting platform with a large screen in front of you.

Finally you will pass through the brewing room where you will see the distilling vats and then at the end you arrive at the bar where you can exchange two of your tokens for two free beers. There are booths and tables to relax at with interactive TV panels at each of the booths that have a few more things you can check out. There is a very extensive gift shop connected to the bar with every Heineken related item you could possibly want to purchase. If you hang around in the bar for a while there is a pretty decent chance that someone will offer you extra drink tokens that they don't want to use. This happened to us twice in about 20 minutes. There is also another bar about halfway through the tour where you exchange a different colored token for a beer, so you get three in all included in the admission price.

The Heineken Experience was a lot of fun and definitely worth the price. The beer was excellent and it doesn't get any more fresh. 10 euros well spent as far as we were concerned.

Heineken Brewery
Stadhouderskade 78
Amsterdam, Netherlands, 1075 AE
+31 (0)20 523 92 22


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