The pleasure of the Opus Hotel. If I could live there, I would. The hotel has 4 room "personalities", each with its own user profile. Personally, I enjoyed pretending I was "Dede - the Hollywood Actress." Pretty much this boils down to what the color scheme for the room is and what room features are available. Dede's is all cool beige. Neato. We stayed in Bob and Carol's room (a.k.a. the room for old people who like luxury). I am not old, but I do like luxury so the radiant heated floors and ultra deep bathtub were like heaven to me.
Downstairs is a club/restaurant with excellent decor and pretty good food. Lots of lovely people watching - many hot young things doing the "my heals are too tall for walking" dance which consists of swaying while keeping those feetsies firmly planted.
And best of all - the "personality concierge" people who who tell you what to do and where to go based on which of the room "personalities" you most identify with.
Awesome.