All of the towns in the Jungfrau area survive on tourism. The summer months bring hikers and bikers. The winter months bring skiers and snowboarders. Most of the towns have stopped doing anything but servicing the tourists. However, Gimmelwald continues to work as though its bread and butter is farming and not the tourists who flood the town.
It is up the Lauterbrunnen Valley and near Murren. Murren is the local 'city' because it has a grocery store and ATM. Gimmelwald has 1 hotel (Walter's), 2 bed and breakfasts, 1 hostel and 1 'sleep in the straw' in the summer months.
With limited facilities, the locals continue to work in the fields (subsidized by the Swiss government) and live their lives as if tourists were none existent.
The beauty of the place is incredible, but even better were the villagers. Everyone gave us a friendly wave and was quick to offer us suggestions on hikes, food, and what to do.
Escape tourist traps and go to Gimmelwald.
You can find out more about it at: www.gimmelwald-news.ch
***WARNING*** Rick Steves, Europe guidebook writer, highly recommends Gimmelwald so you will find plenty of English speaking Americans there as well.