This is without a doubt the largest Christmas store I've ever seen. Open all year long. As you enter you're encouraged to grab a basket and shop, shop, shop. The place goes on forever!
Go early in the day as it gets very crowded when the tour buses arrive at
ll:00 AM. Worth a visit just for the sheer enormity of the place; however, I purchased my Christmas memories at one of the smaller shops on the Marktplatz.