Urgup is well-known for being tourist friendly, as it is equipped with the best facilities, nightlife, and shopping. While I can''t speak to nightlife and shopping, being as it was that I was taken violently sick for one and a half day that we were in Urgup, thus delaying our visit to Goreme and surrounding areas, I can vouch for the absolute pristine quality of Capadoccian facilities. Nowhere have I found more hospitable innkeepers, and nowhere have I found rooms for US$10 that matched the cleanliness of these offerings.
We booked our accommodation in Urgup through a travel agent we met in Istanbul. This person took to my friend, who was American but Egyptian-Swedish by birth--yes, a strange combination that appeared to appeal strongly to the Turks that we met, as they always seem to want to welcome him home. We were sent to Capadocce hotel, which turned out to have occupied what was an old Greek monastery with a pleasant garden courtyard. It was run by a couple, and the husband told us that his wife personnally ensure the quality of the rooms. And indeed we found rooms that, if spartanly furnished, was extremely well-kept up. Indeed, I found no trace of dust in the bathroom, and the shower and toilet were absolutely gleaming. I would know, because I spent the better part of the three days and nights in the bathroom, before large doses of medicine brought me back into this world. Though my memory of Urgup is dim, I will always maintain good memories of the hotel that made my stay there less miserable than I expected. But do spend sometimes walking in Urgup, especially during the morning when the tourists are still sleeping and the town reverts to its viticultural and rural character. Though I recommend the town, I do not recommend my experience.