I had such high hopes for the Ben & Jerry's factory tour. I love the ice- cream, love the philosophy, love Vermont, etc. I didn't, however, love the factory tour.
We were first brought into the small movie theater to see a film about Ben and Jerry's beginnings. It was entertaining and informative, but I already knew most of the information in the film, so it was a bit of a let down. From there, we were taken to a spot above the factory where we could view the ice-cream being made. Unfortunately, we were packed so tightly into the space that unless you were one of the lucky few who got the spots by the windows, you couldn't really see what was happening in the factory. To compensate for this, they do have two televisions that show the machinery being described, but it's not really the same thing—I'm in the factory, I want to see the factory, not a pre-made film.
We moved from this room to the final part of the tour—the free ice-cream. It's a nice sized sample, and of course it's quality, but by this point I just kept thinking to myself "this is it? this is the whole tour?" In the end, I wished I could have my $3 back so I could buy a cone of ice-cream which would have been far more enjoyable.
There was one good thing about the tour, though. You're free to pretty much roam about the area as you like. We walked over to the flavor graveyard, where there are tombstones set up to honor retired flavors. This was a fun trip down memory lane that we were able to do at our own pace. The land is beautiful, and there is a small playground set up for the kids. My advice to those who are thinking about taking this tour is save your money, buy some of the ice cream, and spend the time walking around the grounds. You'll have a full tummy and a nice walk in beautiful Vermont.