on February 13, 2006
The Borgata Hotel Casino and Spa was built to bring high-rollers back to Atlantic City. At a cost of $1.1 billion, The Borgata is a 43-story hotel with 2,002 guest rooms, 70,000 square feet of meeting space, 11 gourmet restaurants, a 50,000-square-foot spa, and a 125,000-square-foot gambling floor. While other large casinos in Atlantic City ostensibly cater to an older audience, the Borgata targets a younger crowd of 25- to 45-year-olds who are drawn to its well-known nightclubs and bars. And with a profit margin of approximately $600,000 per day on non-gambling revenue, the Borgata's total daily income is about $2 million. They can definitely afford to pamper their guests in Tuscany-style luxury with that kind of revenue. Rather than contribute to their gambling profits like so many other people from every walk of life I saw roaming the casino floor, I opted to take advantage of what the Borgata had to offer thanks to the generous comps they give out to their loyal customers.
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