Located between Highway 17 and Bob Grissom (not CSI’s Gill Grissom!) Parkway, you will easily find the mega shopping area known as Broadway at the Beach. This 350-acre shopping mecca is beautifully located around a manmade lake. Here you will find multitudes of restaurants, shops, and activities. In fact, you could spend days here alone. The area is divided into three shopping villages: New England Fishing Village East and West and Caribbean Village.
At the Caribbean Village you will find Planet Hollywood and the Hard Rock Café, Celebrity Square, and the Ripley’s Aquarium. New England Fishing Village East is home to the movie theater, the Butterfly Pavilion, Coastal Federal Baseball Field, Dragons Lair, the and IMAX Discovery Theater. New England Fishing Village West is home to Carousel Park, Pirates of the Carolina Coast, Myrtle Waves Water Park, NASCAR Speedpark, and the Palace Theater. Nearby you will find a Fairfield Inn, Hampton Inn, and Holiday Inn Express.
There are a number of chain restaurants here in addition to Hard Rock and Planet Hollywood. There is a Joe’s Crab Shack, Johnny Rockets, and Tony Roma’s Ribs to name a few. Here you can keep going even at night, with a number of nightclubs on the premises. Take a break and climb aboard a water taxi for a relaxing ride. At special times of the year (such as July 4th and New Years), you will find a spectacular fireworks display over the lake. All ages will "oooh" and "aaahh" at the Butterfly Pavilion. This is the first facility of its kind to incorporate a fully enclosed glass butterfly pavilion. The Palace Theater offers a variety of musical concerts, comedy legends, and the only place to find the Rockettes and the Radio City Christmas Spectacular. For more information, just go to www.broadwayatthebeach.com.