The hotel characterizes Brighton perfectly - the outside, indistinguishable from the other English seaside Regency terrace B&Bs in the square, hides a delightfully twisted interior.
Great location in the middle of Brighton’s seafront (by the remains of the West Pier). Lovely bar. Very friendly staff. The rooms are all individually designed - there's Betty Page's Boudoir, Modrophenia, Lenny Beige's Love Palace, Hysteric Glamour, Hip Hop. After staying once, you just want to go again and see another room.
Truly incredible hotel. It has had great reviews in all English broadsheets.