The usual highlights almost always include the Rijksmuseum, the Van Goghmuseum, canal-tours, coffee shops and the red-light district. I have to admit, these are things that are part of the Amsterdam experience. But there is so much more!
Still very touristy but also very nice (or interesting) is a visit to Anne Frank's house, the Heineken brewery and the Rembrandt house- and the Waterloo square flea market (that is, if you like flea markets).
But that's not all. There is hidden treasure everywhere. What about rollerblading trough the Vondelpark? Playing soccer on the Museum Square? Listening to one of the best classical orchestra's in the world: the Dutch Concert hall Orchestra in the Concert hall, with its famous acoustics? Just strolling around the canals looking at all the gabled houses? Or through those parts of town built by Berlage and the architects of the Amsterdam School. Visiting the beautiful Aquarium in the Artis Zoo or the very interesting Tropics museum, the Amsterdam Historic Museum, Jewish Historic Museum or Shipping Museum and of course the much forgotten but quite good Stedelijk Museum (of contemporary art).
There is much to see and to do when you're willing to leave the beaten path.
Quick Tips:
When you go out at night, don't go to the Rembrandt square or Leidsche square. All the bars there are tourist traps and for people from outside of Amsterdam. Instead, go to the Noordermarkt, the Nieuwmarkt or the Reguliersdwarsstraat. You will find more local, nice and 'trendy' bars. You can also find a lot of gay-bars in the Reguliers , just so you know.
Look after your belongings. Pickpockets roam the streets. Always close your purse and wear your wallet in your front trouser pocket.
For those who want to visit a coffee shop, beware: Nederweed is heavy stuff, probably much more so than the stuff you are used to. It's extremely sticky as a result of the very high THC contents. Although I haven't smoked it in eight years, I've heard the current stuff is so strong it almost has a hallucinating effect. So use less. You won't be the first that takes a nosedive looking like the Hulk.
Beware of cyclists. As I read in another journal: they are the anarchists of Amsterdam traffic. This is very true. They zoom past you angrily ringing their bells. I’m sorry to say I do so too!
Best Way To Get Around:
The best way to get around is by bicycle. Second best is public-transportation (the trams) and walking.
Don't ever go by car! The city-centre is very car-unfriendly with an extreme shortage of parking spots and a high number of one-way streets and traffic lights.
When you arrive at Schiphol-airport: the train will bring you to the centre of Amsterdam in fifteen minutes. It's by far the cheapest and fastest way. Mind you're luggage though. Lately there are a lot of pickpockets and purse/ suitcase snatchers on the trains. Keep a close eye on your belonging when the train makes its intermediate stops before Central Station.
When going on an excursion outside of Amsterdam, a car is fine. In no time at all you will be on the highway encircling Amsterdam, the A10. Avoid rush hour though, as traffic will get congested.