Snow World is an attempt to bring the experience of winter to the warm tropics. To most of us here, snow is probably nothing unusual, but it is something not seen in Malaysia, even in the cold highlands. Hence, this attraction is really targeting the locals instead of foreigners.
Warm clothing, gloves and boots are provided to the visitor before entry but most of them are still clammy wet from previous usage, making them rather uncomfortable to wear. The only dry item is the winter jacket and given a choice, I'll rather give the rest a miss.
Essentially, Snow World is just a giant chiller room with some nice decorations in it to simulate a winter night out in the snow. At the time of our visit, there is a small two-storey wooden hut built within it and several statues carved out of ice. I have to admit that the ice statues, including ice reindeers, are pretty well made. The wooden hut was also well-decorated to generate the Christmas mood. Once in a while, "snow flakes" will be released from an opening on the ceiling, much to the excitement of little kids below, who try to grab the snow flakes as they are coming down.
Whatever "snow" that was released soon turned into hard ice under the trampling of a constant stream of visitors. Some of the ice had actually turned brown from all the dirt brought in under the visitors' shoes. Thus, it may be a good idea to avoid playing with the "snow" on the ground for hygiene sake.
All in all, this is an OK place, but is not quite worth the money for those who had seen and played with real snow.