Since we had to be checked out of our timeshare resort by 10am and our flight off the island wasn't until 6pm, we had a lot of time to kill but didn't want to get sandy or scuzzy on the beach. What a perfect day to go tour the coffee plantations on the Kona hillside!
The first one we stopped at was Greenwell Farms. Founded in 1850, this is one of the oldest coffee companies in Hawaii. Today, Greenwell is owned and operated by fourth-generation Greenwells. They provide a short walking tour that explains all that goes into that 1-pound bag of coffee. We got to see and pick coffee beans off the tree and learned how they process the beans and what goes into the roasting process. It's amazing to think that other local coffee growers are able to sell their "cherries" for just $1.20 per pound!! This company, as well as most other producer/marketers, buys coffee from other smaller local Kona farms. While at Greenwell, you can buy coffee (beans or ground) that is either 10% blend, 100% Kona (Greenwell plus other farms coffee), or 100% Greenwell Estate Kona. Prices range from $18 to $30 per pound. If you are planning to buy 5 or more pounds, be sure to pick up and use the coupon in the "101 Things to do on The Big Island" for a free handmade wooden coffee measuring "cup."
After leaving Greenwell, we headed down to Kona Joes, probably the most marketed Kona coffee in the region. You can't go anywhere without seeing Kona Joe signs and ads. They brag about being the Kona coffee choice of the rich and famous, with their product available in stores such as Macy's and Neiman Marcus. Prices were reflective of that, too. What makes Kona Joe's coffee operation different is that they have a patented "trellis" system of growing coffee. They say that adds to the quality and output volume of their coffee. We frankly couldn't tell the difference in flavor, so we didn't see the higher price being worth it. Their tour was also very informative, and if for no other reason, you should consider a stop here. They do all of their own roasting, making certain that they don't allow the toxic acidic fumes into the atmosphere that would later affect the sea life through acid rain that kills the reef. Kudos to them for being environmentally aware and taking the extra effort to protect marine life!
Both Greenwell Farms and Kona Joe are located just off Highway 11 and are easy to find. After our time touring these two coffee companies, we ventured up into the Kona hillside, where there are literally hundreds of small coffee farms, with coffee trees growing seemingly wild along the roads. Check out both of these coffee producers at their websites, www.greenwellfarms.com and www.konajoe.com.
UPDATED 9/26/07: We were out in Kona this past week and was surprised AND disappointed to see the further commercialization at Kona Joe's. They are now charging $15 per person for their tour. To help justify their price, they provide guests with a welcome (shell) lei and a cup of their coffee in a souvenir ceramic coffee mug which you get to keep.
Even so, we think that $15 is a steep price to pay for their tour. Given that "Joe" is from California and has patented his trellis coffee growing technique taken from the grape growers at their wineries, it looks like he's taking another one of their business practices and incorporating it in his coffee company.
Based on this new tour fee, we would not recommend visiting Kona Joe! There are plenty of other decent tours, offering complimentary samples of coffee and chocolate covered beans. Besides, his coffee is a bit overpriced and not any better than say Greenwell Farms.