As the introductory film rolls to an end on your Old Jameson Distillery tour, don’t forget one thing: raise your hand if you want to get a solid whiskey buzz.
Housed at the old Jameson factory site, the slick Distillery tour unfolds over an hour or so as a truly self-masturbatory look at the history and success of the Jameson brand throughout the years. After the aforementioned film ends, you’re whisked through a recreated Jameson factory, following each step of the whiskey-making process from malting to bottling. It’s only at the end, before passing through the obligatory gift shop, that you’ll whet your whiskey whistle.
In the first room, make sure to keep an eye out for Smitty the Cat, who reputedly caught upwards of 20 mice a day in the original Jameson Distillery… back when he still had working organs. Yes, he’s stuffed, and yes, it’s a little creepy, but boy does he look cute in that little outfit!
As you follow the path of Jameson whiskey righteousness, your tour guide will almost certainly drone on like a looped recording, hammering home such points as "and that’s how we make smooth, refreshing Jameson whiskey." Yes, yes, Jameson is the best whiskey ever made, I get it! We were also repeatedly educated on the differences between Irish whiskey and their competitors in Scotland—namely, that Irish whiskey is distilled three times, boys and girls, not only twice like those evil, clueless Scots.
Despite the tiresome, over-the-top marketing schmaltz, the tour is rather entertaining, and even a bit educational as far as whiskey-making goes. At one stop we learned about Jameson’s most exclusive whiskies (and how to get one for yourself in the gift shop downstairs, of course), while in others the distillation process was clearly demonstrated and explained. In the gristmill room, don’t forget to rub the old millstone, which apparently gives you 10 years of good luck… or, at the very least, some smooth, triple-distilled Jameson whiskey, Mr. Tour Guide?
The tour comes to a close in the Jameson Bar, and it’s here where raising your hand at the beginning of the tour pays off. While the rest of us are left with one complimentary shot or so of whiskey, the volunteers are given one healthy shot each of six different whiskies brewed in Ireland, Scotland, and the United States. Each person then performs a taste test, indicates which are their favorites, etc. As the guide hovers over them, explaining which whiskey was from where, he made sure to drop playful-but-not-so-subtle-reminders to remember we were in Ireland, not Scotland. After the sampling was done, our guide returned with an official Taster’s Certificate for each participant, as well as yet another glass of whiskey based on which (Jameson brand) they had chosen as their favorite.
And so, I remind you once again... if you’re up for six shots and a glass of whiskey, make sure to raise your hand.