An attempt to lure tourists to the castle has been made by claiming it belonged to Dracula, but really, they needn't have bothered - the castle is an attraction as it is and a major tourist site in Romania. Its bright fairytale turrets and winding passages of small but brightly filled rooms are fascinating.
There are many stalls outside the castle selling food and traditional (and some kitsch) items as gifts, and I personally found the markets an excellent place to buy.
It is possible to drive or take the bus to the castle, but we had a driver take us for the afternoon (and also went to Rasnov Castle - see entry) which was arranged by our hostel 'Kismet Dao Villa' for $20 (or $5 each for four in a car) - very reasonable!