Who?
People come to buy and sell from all regions of highland Guatemala. Many wear their traditional clothing, making it easy to identify where they are from. They start to arrive the day before the market by the busload, in trucks and on foot.
Some tourists show up the night before, but most come on day trips from Lake Atitlan, Xela, Antigua, and Guatemala City. The masses arrive around mid-morning. I would advise getting to town very early or the night before to enjoy the market.
What?
The Market
The biggest attraction is the market. It is held on Thursdays and Sundays on the town plaza, and the streets radiate from there, attracting people from everywhere. It actually gets started the evening before. Some stalls are open all week. Although the prices don’t seem any better than in the city markets, the selection is incredible. You can find handicrafts from all regions of Guatemala.
The Churches
Facing each other across the plaza are the Church of Santo Tomas and El Calvario. Santo Tomas was founded in 1540. The locals are very religious people. Please respect the churches. Photography is not allowed in the churches and is frowned upon outside the churches. Entry to Santo Tomas is through the side door. Everything we had read about Chichi, including pamphlets and flyers, cautioned against disrespecting the church, but still, we saw hordes of people doing the unimaginable--sunbathing with minimal clothing on the church steps, going into the church in shorts and tank tops, speaking loudly, pointing, and gawking at the worshippers.
Museo Arqueològico Regional
The museum on the south side of the plaza was closed the day we visited. It is said to have a good collection of jade artifacts. Photography is not allowed.
Where?
Chichicastenango is in the Quiche Department in the highlands of Guatemala. It is east of Xela, north of Lake Atitlan and northwest of Antigua and Guatemala City.
Why?
Shopping aside, Chichi is a fascinating place for religious reasons. The local religion is a blend of Catholicism and indigenous beliefs. The church steps are covered with flowers, incense is burned, and candles are lit in the church. Local celebrations promote the Cofradias, religious brotherhoods revolving around saint worship. There are Mayan shrines still in use in the mountains around town. One of these shrines, Pascual Abaj, is often visited by tourists.
Quick Tips:
When?
Thursdays and Sundays are market day. There are religious celebrations all year, but around Christmas, it is most festive. At over two thousand meters altitude, Chichi tends to be cold year-round. It rains the most between May and October.
Money Matters
There are three banks one to two blocks north of the plaza, and they are even open on Sundays. I used the ATM on the corner of Calle 6 and Avevida 5, a Bancafe, I believe. It accepted both of my bank cards and never gave me problems.
Hotels
There are many hotels in town. We arrived on Wednesday without a reservation and found a room, but reservations would have been wise. On Saturday nights, reservations are a must. We stayed at the Hotel Chigüila. There was enclosed parking and the location was great.
Restaurants
We ate at two restaurants. Tziguan Tinamit, across the street from the Hotel Chigüila, had very friendly service, and La Fonda del Tzijolak, north of the plaza on the second floor, was a great place to escape the crowds of the market for a short break.
Nicknames
Chichicastenango (place of the nettles) goes by Chichi, Santo Tomas, and Tziguan Tinamit.
Best Way To Get Around:
Walking is the best way to get around. The town is very small, so taxis are pointless, and local buses don't exist. Driving, at least on market days and the days before, is exhausting. The traffic is horrendous, sometimes taking an hour to go a block.
Best Way to Get Here
Buses come here from Los Encuentros, the crossroad on CA1. There are also buses from Panajachel (Pana) and Quetzaltenango (Xela). Tour buses come here from Pana, Xela, Antigua, and Guatemala City, and from other places too.
We drove to Chichi from Antigua. The drive was beautiful. The longest stretch was on CA1, a sinuous but well-traveled and well-maintained road. We drove higher and higher, dropping down occasionally. At Los Enquentros, we turned right, onto the highway to Chichi and Santa Cruz del Quiche. The road was narrow and windy but in good repair. At first, the traffic was light, the views of the mountains incredible, and everything smelled of pine. As we neared town, the traffic worsened. By the time we hit town, we were barely moving. The drive was fantastic, and I recommend it, but patience is necessary.
A good site for information on Guatemala is viajeaguatemala.com.