It is not possible to accurately portray Atlanta through the lens of a business trip. There simply is not sufficient time, nor is the mood conducive to getting lost in the hope of magical discoveries. However, were it not for the serendipity sighting of certain plaques, I would not have learned so much more than I had known prior to my visit. One also does think about the folks who may read this or other journals penned in haste in their attempt to find any facts or tidbits they can add to their agenda of things to do and remember about a place.
In addition to having seen the genesis of CNN and Coca Cola, Atlanta also witnessed the publication of the first black newspaper in 1928. A year later, it was here that Martin Luther King’s first cry as a newborn was heard. Is there a difference between the Atlanta of the historical South and today’s Atlanta? She appears to be a bit ambiguous in her leanings, all the while leaving her door open to Northern influences while facilitating major black initiatives, which include six black universities. How dearly indeed Atlanta paid for her Southern ties when, in 1864, she was all but completely destroyed by the army of General Sherman. This, however, seemed to have given more courage to the city of the Phoenix to rebuild. Eventually, Atlanta indeed earned the moniker "Pearl of the South," as described by Margaret Mitchell’s Gone with the Wind.
During one of our strolls downtown, we stopped at two historical placards that sum it up: a) from rather humble beginnings as a railroad town, Atlanta grows up to be a metropolis, and b) how Atlanta set the bar for building safety codes after a devastating hotel fire in 1946 destroyed the Winecoff Hotel , the remainder skeleton of which still stands as a memorial to those who perished. Within days of this event, cities across America began putting in place more stringent fire safety laws.
Atlanta began as a settlement by one John Thrasher in 1839 as a forested area that was destined to become a railroad depot that would facilitate trade and transport with the North. First called Thrasherville and then Marthasville, it was re-baptized in 1845 and incorporated under its current name.
Atlanta likes to claim that Santa Claus sports the colors of Coca Cola, red and white… I never knew that! And I imagine there are people in the world who have put their lips to an untold number of bottles and/or cans of Coke who never believed much in Santa Claus. There is an immense pride amongst native Atlantans about one of its citizens, a pharmacist called John Pemberton. In 1886, he concocted the recipe for the world’s most famous soft drink, and its name came from his bookkeeper who apparently had a gift for scripting letters, as in the long, flowing, and majestic red C’s in the name. Did you know that at one time, the drink contained extracts of cocaine? If you are a student of marketing, as I am, and want to see the genius of brand development, dedicate an hour or so to the World of Coke located at 55 Martin Luther King Dr., adjacent to the Underground Mall . You don’t even need to take the tour; just indulge in the memorabilia collected over the years and take in the enormity of the success of the brand by counting the over 200 flags representing the countries that embrace the product. Soda fountain floats, jukeboxes, bobby sox, and pigtails were all part of the culture of Coca Cola.
Appropriately enough, the exhibition for which I had come was happening in February and coinciding with Black History Month. The celebration itself was only a footnote for most conventioneers, who had business on their minds. However, it figured prominently on most newsstand magazines, as well as Atlanta travel guides found in the rooms of the Westin and other hotels. I need to emphasize the importance of Atlanta as an artistic venue since I know about it from my business dealings here over the last quarter century. Thus, it was not with surprise, but with some glee, that I noted that Judith Jamison had brought her dance company of 32 down here to present contemporary dance that draws from African-American heritage and current culture on the occasion of this celebratory month.
Additionally, major art stores and galleries are found in this metropolis, and you may be surprised to learn that there is a strong French alliance between Atlanta and Paris. I count several of them as customers and long-time colleagues. There is also the AtlArt event, which I regretfully missed, that brings together 28 galleries and four museums for an 11-day extravaganza of openings, avant-garde exhibitions, paper borne, and other visual arts, including an Art Papers Auction. Most of this is free and open to the public. Where else?
If your travel plans include the first Thursday of any month, then consider yourself in for a delicious treat: the Downtown Arts Walk, which happens every first Thursday of each month and includes self-guided tours of galleries, museums, artists’ lofts, etc., with the added bonus of restaurant discounts. Your parking tickets will be validated so as to be free! If you want a sneak preview of what’s happening when, go to this website and click on "First Thursdays."
Another of my personal favorite institutions is the Robert C. Williams American Museum of Papermaking . This is more than a repository for the history of papermaking; there are artifacts that recount and support this history, and there are people I know there who sponsor travels to Europe, and Italy in particular, where they can witness the art being practiced much the same way as it was in the 1200s. There is a modest donation of $3 to enter, but it’s well worth it. Eventually, I plan to part with my collection of exotic Japanese paper books, knowing they will have a wonderful home in this museum.
Atlanta can continue to dazzle the historian in all of us with its "Anne Frank in the World" exhibit (call 678/797-2083 for more info), its "Jimmy Carter" presidential library (call 404/929-6300), its "Rhodes Hall" (nothing to do with the scholar, but rather a furniture magnate), and the "William Breman Jewish Heritage" museum (678/222-3700), the largest of its kind in the Southeast.
As I prepare for a forthcoming trip to Vietnam, I am also reminded that the CDC calls Atlanta home. That is the Center for Disease Control, the nation’s health cop. There must be a zillion other things that distinguish Atlanta and make it a fabulous place to visit, and I’ve penned a few for you. The one thing I could have done on this trip that I didn’t is personally take in the view from the Westin’s Sundial Restaurants. I don’t like the outside elevator idea at all.