The concept is almost absurdedly simple: for the love of cereal.
Not just any cereal, mind you, although you can certainly order up a bowl of your favorite brand. But for the celebration of all that cereal is and can be, and for the individual "cerealist" within each of us, along comes Cereality, which recently made its debut in Chicago. (Previous locations include Philadelphia, PA, and Tempe, AZ.)
Most people would not think of cereal beyond cereal + liquid + bowl = eat. But the creators of Cereality did, and they provided a menu that works much along the lines of a make-your-own-ice-cream-concoction store.