Agadir is a very new town. After being destroyed by the earthquake, it has been built into big boulevards, roads and parks. It has beautiful houses, a clean beach, relaxed people. Locals also like it there for vacation and work because it has more facilities than the rest of the country. Surprisingly we have seen a lot of women working here, most were very presentable. That's a freedom that they do not have in all Morocco today. Agadir is not only physically but also mentally European. That's why it is a good idea to start in Agadir: release the tension of eventual culture shock.
Quick Tips:
Once you are transfered to one of the tourist hotels, you can rest for a few days, acclimatize, and visit a Turkish bath for relaxing, where a scrup and massage costs nothing European terms. Visit the marina, medina, walk on the beach, hang around the pool.
A tip: If you really have the feeling that you are being ripped off during shopping, just stop at one of the Marjane supermarkets (there is also one in Agadir) to get a fair price.
Best Way To Get Around:
After a few days of relaxation, you may want to move away from this lazy tourist paradise. You can rent a car: but beware that cheaper local agencies can make a digit error and charge 10 times more to your credit card accidentally! So it is a good idea to prefer international agencies. We rented from Budget: great service, great personnel. If you want to go to Marrakesh, you may prefer CTM buses, which have a slightly better schedule than others. Some travelers may advise you to do grand taxi. Don't do it! I have attached a photo of grand taxi. Look at it, that's why.