I love the famous 'Seven Mile Beach', a beautiful white stretch of sand great for long walks, long swims and snorkeling. The fun thing about the beach is that it changes character depending upon which hotel or restaurant is in front. Along the strip you can find the elegant beach, the beatnik beach, the party beach, the Italian beach, etc. Where you choose to hang out depends on your mood.
You can also get all kinds of services (like massages and the ubiquitous hair braiding) as well as treats - (fresh fruit, fruit juices, cakes) by locals who stroll up and down the beach.
Almost all activity in Negril takes place on the beach, apart from the obvious beach activities, there are restaurants and concerts as well. At some point you should leave the beach and check out an area called the West End. Visit Xtabi (bar/restaurant). Perched on a rocky cliff, the mood is especially soothing, have dinner or drink and watch the sunset.
Quick Tips:
The beach vendors - so helpful when you crave a drink or some fresh fruit - can also be a nightmare. Just how many times were they going to ask me if I wanted my hair braided? Be polite, but very firm with a 'no thank you'.
If you are looking to save money, lodging is cheaper on the West End. It isn't directly on the main drag of the beach, but it is very close and often these hotels/guest houses also have pools.Best Way To Get Around:
Lots of people rent little motor bikes and scooters and feel comfortable, personally I am not motor bike kind of person and would never do it. Norman Manley Boulevard, the main road along Negril, can be a little chaotic. I vote for taxis as the best means of transportation