If you can, come before 1pm while the factory is in operation. The tour guides are very entertaining with a dry wit of bear humour that entertains both the kids and the adults. The teddy bear hospital and Doctor Helen, who explained how the bears in residence were hurt and how they are repaired, were also popular with the kids.
The Bear Ambassadors that help the kids and adults make their own bears are great at helping them put in wishes and hearts and speaking to them directly about caring for their new friends. The birth certificates are cute, as are the boxes with air holes and a treat for the bear in case they get hungry.
This is just about across the street from the Shelburne Museum so combining the two stops is easy.