The Halifax River, an intracoastal waterway, flows through the town of Ormond Beach, FL. In the early 1900s, Henry Flagler, developer, built the three hundred-room Ormond Hotel along that river. It was fashionable, at that time, for the wealthy to go to Florida and spend their winter months in megasize resorts near the ocean.
Flagler's former business partner in Standard Oil, John D. Rockefeller, was one of those early snow birds. He was attracted to the area because he liked watching sport car racing along the beach, not too far from the hotel. That wide beach, with its hard surface, was used as a racecourse before the now famous one was built in nearby Daytona.
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