Cozumel is laid back, relaxed and down to earth. No fancy restaurants, shows, or other glitzy stuff, but the people were warm and friendly, food was great and we loved the entire island.
Quick Tips: The visitor is given constant reminders not to swim on the undeveloped east coast, but when the north wind is blowing, the east side is calm. We especially enjoyed Playa Bonita, a beautiful beach with talcum powder sand.
Best Way To Get Around: Taxis are always available, but we decided to rent a car for a few days and the difference was almost negligible. If driving, remember that the roads are not well maintained and the cars have virtually no safety features.