At Land's End itself there is a tourist complex with several attractions which feature the history and heritage of Cornwall. There is a charge for entrance to each of the attractions, or a day ticket can be purchased.
The latest attraction is "The Last Labyrinth", which is a multi-sensory, multimedia show that takes you back to an age of smugglers, shipwrecks, pirates, and legends. There is a tourist shop selling items from 'Land's End and John O'Groats Trading Co'. Land's End is the meeting point for the North and South Coastal Paths.