That's Rentertainment! is owned by Geoffrey Merritt (who, I think, also runs some record labels), and is married to Melissa Fanella, who owns Cafe Paradiso. "That's Rentertainment" is a video rental store, not to be confused with Blockbuster or others of that ilk. They rent a pretty wide variety in both VHS and DVD formats; the store is divided into: foreign, independent, animation, anime (Japanese animation), experimental, Westerns, Hitchcock, science fiction, etc. (I spend most of my time in the foreign DVD section.) They also sell movies, paraphenalia, and a local film magazine (Microfilm). Their entryway features lots of posted notices, flyers, free 'zines, etc. They're very community-friendly. They actually use to run a satellite location right next to Cafe Paradiso, but it closed in June 2002 (not making enough money) and made way for an art gallery named Art Attack.
If you'll be in CU for an extended amount of time, I would recommend a Renter's Block: 15 rentals ($30), 40 rentals ($60), or 100 rentals($100). A block saves you money on each rental. The usual rental fee is $2.50 for 3 days; for new releases, it's $2.50 for 1 day. They have special sections in the store that rent for $1, and they have daily renting specials. They also rent video games and video equipment (VCRs, DVD players, camcorders).
When I took film courses at the university, this place was quite a treasure trove.
www.rentertainment.com