Big Apple Pizza is a Jerusalem establishment and not to be missed by those seeking tasty pie. Offering kosher pizza well into the wee hours of the night, you're likely to see it crowded at any point you visit. Luckily, the pizza is available as take-away, so there is no excuse not to grab a slice on the go!
Big Apple Pizza has branches in other parts of Israel (such as Eilat), but the mothership is tucked behind the Zion Hotel in a busy area of Ben Yehuda mall. The pizza served is New York style thin-crust and comes with many kosher toppings (mostly vegetables). You can order by the pie or by the slice. Seating is upstairs, where you will find the walls have turned into a graffitti board for visitors from all over. If you look carefully, you might even see my markings from 1995 and 1998!
Big Apple is not open during Shabbat (mid-afternoon Friday until sundown Saturday), but does open back up late on Saturday night. It's one of the later restaurants to re-open, so I would plan on going after 9pm if you are hoping to get some pizza on Saturday. The service is standard for fast-food and the prices are very reasonable, which makes it a mainstay for the younger crowd. Enjoy!