The Meszaros Cukraszda has been serving up some of the nicest ice cream (Fagylalt) in Hungary (in my opinion anyhow) for decades. Even under the communist regime, the Meszaros family maintained control of the place. It has always been extremely popular for its quality ice cream and cakes, even though it is slightly away from the town centre (head towards the watertower and you're on the right track). As you get nearer, you'll probably pass small kids (and parents too) eagerly devouring their cones. The confectioners occupies the ground floor of a large house. There is a take-away counter as well as a parlour with around 10 tables (no waitress service). Most of the time, there are at least 6 different flavours of ice cream, which you order by the scoop (gomboc). My favourites include Karamel, Fahey (Cinnamon), Oroszkrem (Russian cream) though I've never been disappointed. You could always opt for a selection (Vegyes) if you find it too hard to choose :-).
As well as the ice cream, there is also a nice selection of traditional Hungarian cakes such as Dobos Torta, Esterhazy Torta and Kremes (yum). Coffee and soft drinks are also available too.
I make a point of visiting this place at least once a trip (but usually more) to get my fix of ice cream. Meszaros Cukraszda is well worth a visit!