Okay, so no one comes to the Hard Rock hoping for gourmet cuisine. But with 100-plus restaurants in over 40 countries, they must be doing something right. Most folks who eat here do so for the atmosphere. Face it, this is as close as most people can get to a Kiss guitar. But the food isn’t bad. It is traditional American fare of burgers, chicken, pasta, and salads. If you happen to be in a foreign country with strange food, you may actually come just for the food! The walls of the Hard Rock are adorned with every type of memorabilia for the world of rock and roll. Items from people like Jimmy Hendricks and Elvis abound. They also pay particular attention to area musicians. In New York, of course, you can find items from the likes of KISS and Billy Joel. While waiting for your food, it is fun to see who you can spot. The wait staff is hip and pretty laid-back. There are no stuffy waiters here making you feel like an idiot if you pronounce an item wrong!
Then there is a gift shop. People drop by the gift shop even if they don’t visit just to pick up a T-shirt. Wear your Hard Rock New York shirt proudly so the whole world knows you have been to NYC! Pin collectors come by for a new addition to their collection. Those in the Hard Rock pin club can drop by to work towards their milestone pins. If you are coming to eat over a busy time, you would be wise to make reservations in advance. Simply go to www.hardrock.com, where you can make reservations up to 30 days in advance. You can also see where cafés are located or how to join the pin club.