Until recently, the brand-conscious Japanese were willing to pay two or three times more for brand names; however, the slowdown in the Japanese economy has forced people to consider otherwise...
There are 100 yen shops, where you can get interesting goods- from fashlights to CD holders, and some typical `Japanese' souviners... (even if they are made in China!)
It's a welcome break from the over-priced shops all around. A must visit for all bargain hunters!