Many people come to the White Mountains for the beautiful scenery and to commune with nature, but a good many bargain minded shoppers come to wander through the many outlet stores, hoping to find brand name articles at less than brand name prices.
Settlers Village Outlet Village Plaza is the largest of the outlet malls in North Conway with Gap, Old Navy, Banana Republic, Wamsutta, Woolrich, Pac Sun, LL Bean, Bootleggers, Maidenform, Jockey, Adidas, Rockport, Reebok and many more.
We are Canadian and given the exchange rate, we did not find many great bargains except on the clearance racks. The three teenage girls I traveled with spent most of their time in Pacific Sun and did spend some of their hard-earned dollars there. Many of the stores seemed to offer their items at the same prices you could find at any shopping mall.
Just north of OVP along route 302 are other outlet stores and you can park in a central location, such as near Bootleggers and shop at most of them, although you will have to try to cross the street, which can be a bit of a challenge.