This is what everyone told us before leaving on our vacation. We couldn't resist. After seeing Wall Drug on the Travel Channel and other tv shows and movies, we had to stop.

I had heard stories about the numerous signs along Interstate 90 for the tourist attraction, but it was more than I could have imagined! Every few miles, and even few feet, as you get closer, the store advertises their, "Free Ice Water," or how they have been, "Featured on NBC's Today Show." It is hillarious! The signs not only dot the South Dakota countryside, but they are also in the London Underground, Paris, and now in Zaire, Africa.

The store began in the 1900s as a small-town pharmacy. How it grew to be a multi-building souvenir and western-wear store, is a mystery to me. It has restaurants, a theatre, a backpacking store, bookstores, and an art gallery. Millions of visitors cram into the small aisles of the stores in the summer. We lucked out and came there on a slow day. I bought a clearanced t-shirt, we picked up our complimentary bumper sticker (yet even more advertising), had a glass or two of free ice water, and took some pictures. I can imagine that kids would get quite a kick out of the faux-styled western town with the enormous jackalope and other photo ops. Visit Wall Drug for the novelty of the place, but don't expect to get much more than they promise on their many signs: "Free Ice Water."