Jack London Square, located at the beginning of Broadway, is really a beautiful, quiet waterfront development to walk around, to get cash at an ATM, browse, shop at a variety of stores, watch a movie at the cineplex, dine at a fairly large variety of mostly upscale restaurants, take a ferry to San Francisco, or board an Amtrak train to Sacramento or elsewhere. There is public parking.
This place is much more pleasant to walk around than the more popularly Pier 39 in San Francisco, which is more like a zoo. If Jack London Square was more successful, it wouldn't be as nice to walk around in. It's mostly quiet solitude.