Description: The New World of Coca-Cola is a permanent exhibition, charting the history of hometown company Coca-Cola and its advertising. Located at Pemberton Place (in honor of CC inventor John Pemberton), this 20-acre complex opened in 2007 and has since drawn over a million visitors a year. Once inside “The Hub” - the complex’s center of activities, visitors can pose for pictures with the Coca-Cola mascot - a polar bear - or visit the Milestones of Refreshment attraction, with artifacts from Coca-Cola’s history, dating back to an 1888 packing slip. The Bottle Works display shows a fully functioning bottling line in action (slowed down for ease of viewing), while the popular Taste It! exhibit allows visitors to choose from over 100 carbonated and non-carbonated beverages made by the company. Each visitor to the New World of Coco-Cola leaves with their own 8-oz. bottle of Coca-Cola, with a special label and cap indicating its source.
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