Description

Remember when you were a child and going to the supermarket, was your idea of hell. Finally, the tables have turned, for here is a toystore designed like a supermarket. There are child-sized shopping trolleys for the little ones to push around and aisle upon aisle of dolls, computer games, videos, model airplanes, Disney soft toys, Lego and toy guns. Jigsaw enthusiasts will rejoice in the fact that puzzles, ranging from 10 to 4,000 pieces, take up half of the back wall. There are plenty of locally-made educational games (in Hebrew), along with party-ware, bikes, high chairs and baby toys.

This store is one of the chain's 18 branches around the country (all the rest are outside Jerusalem).