Description
Referred to as a landmark store, Shinsegae has the longest history and oldest tradition of any department store in the city. There are four outlets of this chain in the Seoul area. Shinsegae prides itself on offering customers high-quality merchandise at reasonable prices. It was also the first to modernize its marketing strategy by introducing a membership card system. In addition to big-name items, the store offers its own line of branded products at competitive prices.