Depending on your point of view, this mall is either the commercial rape of a glorious building, or the living use of a public space. Whatever your opinion, a walk around it is a really interesting experience (even if it is not matched by the prosiac brand name retailers that inhabit this building).
There is nothing much to recommend actually shopping here - unless you're after a pair of levis you could get anywhere! There are some Finnish design stores - but you can get this stuff anywhere.
Inside and out this is yet another example of what a deliciously pretty city Amsterdam is - even the shopping malls are nice!