Christmas (Advent) markets are an important part of the culture in Austria. This market in the Residenz Platz is just one of a few in Salzburg during the season. The market wraps partially around the Dom (cathedral)—you shop in a place surrounded by history and majesty.
The festive atmosphere is fueled by stall after stall of ornaments and Christmas decorations; laughter; voices in German, English, and many other languages; the smells of warm food cooking; and the chill in the air.
For lovers of Christmas (or shopping), this is a must-do activity. You will be overwhelmed with the choices and find many excuses to spend money. It likely will not be as interesting to those of you who do not celebrate Christmas, or who do not revel in the pageantry of the holiday. Only a few of the stalls sell items that are not holiday-related, and after awhile, it may look like they are all selling exactly the same things. Regardless of your views on the holiday, this market is worth a visit, even if only to view a slice of the culture and life of the city.
Be aware that the market is frequented by locals and tourists alike (probably more of the latter), so it does get crowded and noisy. You should also be aware that the Christmas markets close (as do many other establishments) between 1 and 2pm on Christmas Eve so folks can get home to celebrate the holiday with family.
As the holiday season nears, you will find a list of Advent markets on the site of the Austrian Tourist Board at www.austria-tourism.at.