It is part museum and part store. The retail area reminded me of a Belgian or French chocolate shop. It is filled with a wide variety of handmade chocolates, truffles, cookies and brownies as well as creamy ice cream. The shop is quite small and just a few customers can make it crowded but it’s worth that tiny inconvenience. Among the many products that I’d recommend is rich and creamy dark chocolate with a pear filling or any one of their truffles - heavenly! Even the ice cream cones are topped with chocolate decorations.
In a separate room at the back of the shop is the actual museum. It traces the history of chocolate from the time of the Mayans until present day. There are displays and photos of all the stages of chocolate making - from harvesting the beans to creating the final product. There is a video on chocolate making, samples of different molds and a window offering views into the kitchen where all their heavenly concoctions are created.
Both the museum and the storefront window showcase some very interesting creations such as a chocolate palm tree with desert animals and my favourite, the chocolate clock with a working (metal) pendulum. My husband thought this was so you could eat your way through time - definitely an idea but I’d hate to destroy all the work involved in the clock’s construction.
Although there are no free samples, I didn’t see anyone leaving without chocolate - purchased from the store of course. This was a very smart marketing ploy by Eric, the chocolatier, and one that seems to be paying off well for him. It paid off for me too - in clothing that seemed to be just a little too tight after indulging in some of his goodies.
The museum is located on busy rue St. Jean, about a 5 minute walk from Old Quebec. It is open daily from 10 a.m. and Sundays from noon.
by Re Carroll
Abbotsford, British Columbia
August 17, 2002
From journal Quebec City - Tres Magnificent!