There are many vendors on the beach - the surprise type for me was horse vendors. Each horse comes with an attendant in a numbered vest. You barter for a ride then get to ride on the beach for the selected amount of time. That's right you get to ride right on the beach.
Well how come the beach was clean and there weren't little "gifts" from the horses on the beach? Apparently the horse attendants must clean up after their charges or they will not be allowed on the beach at all!